It’s that time of the year when the Indian fashion industry and its passionate followers simply can’t seem to catch a break (in a good way, of course). We were still reeling from the spectacular exhibits of the LFW 2015, when in came the Amazon India Fashion Week to wow us again.
In case you are slightly lost, never having heard of this event before, don’t worry your pretty heads; basically, what has been called the Wills Lifestyle India Fashion Week for almost a decade now, is going to be called the Amazon India Fashion Week henceforth. The FDCI has switched its title sponsor roping in one of India’s largest e-commerce portals as its chief brand partner.
The AIFW 2015 presented a series of stunning Autumn-Winter collections, with over 100 designers in participation. Held in Hall No. 12 of Delhi’s iconic Pragati Maidan, this five-day-long event added to the capital’s love for high couture. Let’s have a look at what the opening day – March 25 – had in store for the attendees:
Get, Set, Go!
The first day of AIFW 2015, set the ball rolling for the oncoming week of absolute fabulousness with its impressive ramps, dramatic theatrics and LED lighting. Numerous well-acclaimed as well as upcoming designers presented creations that were no short of outstanding. The opening show – Rajesh Pratap Singh’s hospital-themed collection – was one of those that create fashion history. Following this were collections by Nikasha, Payal Singhal, Kavita Bhatia and Anju Modi. The day ended with the keenly awaited collection by JJ Valaya and the unveiling of Amazon’s new e-book reader. It was a day that shall be remembered as one of the most successful opening events in recent times.
A Quick Glance at the Show’s Best
- One just cannot get past the fascinating quality of Rajesh Pratap Singh’s opening act. Replete with a hospital-like beds, surgical lights and IV bags even, his collection was a tribute to his own familial roots in the medical world. World War II-inspired skirts, gum-coated fabrics and oxford heels dominated his designs.
- While Singh’s collection was quirky and attention-grabbing, Payal Singhal’s heavily embellished crop-tops, loose-pants and lehengas presented a more classic, sophisticated aesthetic experience.
- Anju Modi’s ‘How to Write a Fairytale’ was another subtle, though slightly whimsical collection showcasing asymmetrical silhouettes, retro patterns and fantasy-themed embroidery. It received glowing reviews, having made quite a mark in the glamour world.
- The most talked-about designer of the evening was undeniably JJ Valaya. His ‘’The Bolshoi Bazaar’ collection fused Indian styles with Russian embroidery and heavy accessorizing, to produce very dramatic outfits. Both the menswear as well as womenswear was characterized by a sense of youth, tradition and luxury.
- Perhaps the most “aw”-worthy moment of all times, the Kindle unveiling was accomplished by a group of tiny girls dressed as Russian dolls. They each carried the new e-book reader displaying the alphabets of Valaya’s show name glowing on the screen. What an adorable end to the wonderful day!
So that’s what happened on the grand opening day of the AIFW 2015. Stay tuned for more updates!