As fashion lovers today are more eco-conscious, sustainability has emerged as a buzzword in the sartorial circles. The collaboration between TOBEFRANK & MOLYNEAUX envisions a perfect blend of style and sustainability for people who want them both in their collection.
After being away from PPQ for several seasons, Amy Molyneaux wanted to be back at London Fashion Week and her vision this time was to ensure sustainability at the core of her work. She joined hands with Frankie Phillips from the sustainable fashion brand TOBEFRANK to translate this vision into reality. Together they have created an exemplary collection that proves you can save the earth without compromising style.
A collection that carries forward the legacy of sustainability
TOBEFRANK, as a fashion brand, has always been known for prioritizing sustainability as a part of its existence. It operates through state-of-the-art factories in Turkey, which follow the highest standard to create a collection that is 90% sustainable and uses no virgin materials. TOBEFRANK follows one rule religiously- designing clothing which aligns with the checklist of Innovation, Responsibility and Transparency.
It aims to improve people’s lives by creating wages and development programmes. The second objective is to make the planet a better place, with an innovative mindset towards methods of procurement, production and delivery of clothing. At the same time, the brand wants to ensure profits and prosperity for itself and the artisans it employs.
Creatively-sourced sustainable fabrics and innovative processing techniques
Over the years, TOBEFRANK has been renowned for developing creatively-sourced sustainable fabrics. From recycled cotton and polyester to plastic bottle denim, faux leather patch made from apples, organza from recycled plastics, satin from seeds and chrome free leathers, the brand has devised some incredible ways to come up with eco-friendly fabrics.
Further, it uses innovative processing techniques that go a long way in saving the environment. These include zero water technology washing, dying fabric with weeds, herbs, and tea bags, and vegetable dyed leather.
Sustainable collection that achieves sartorial goals as well
As a part of its initiative to popularize sustainable fashion, TOBEFRANK & MOLYNEAUX has come up with an amazing collection. The silhouettes are mainly comprised of Elizabethan-inspired high necks, which take high cut playsuits and tailored monochrome one pieces to the next level.
Other elements that are worth-mentioning include organza created from recycled plastic, recycled lace trims and chiffon cocktail dresses crafted from spun left-over cotton husk. The collection presents recycled wool coats in dual tone with off white and black and embellished with recycled buttons.
TOBEFRANK & MOLYNEAUX’s collection is a true inspiration for those who want to embrace style while saving the planet!
