Tag: fashion designer interview

Aashni + Co Wedding Show London 2017

Aashni + Co Wedding Show is the grand Asian wedding exhibition that has been a part of London’s fashion calendar every year since 2015. The third edition of the show was showcased on 8th January 2017 at The Dorchester Hotel, Park Lane, London. The ultimate destination for bridal designer wear, Aashni + Co Wedding Show is a presentation of London’s renowned luxury boutique Aashni + Co.

After the grand success of the show in its last two seasons, this year too it received huge acclaim as expected. A large number of fashion enthusiasts wanted to witness the grandeur and charisma that it had to offer. They were queued up, all waiting with excitement to have a look at the exquisite bridal finery by some of the top designers from South Asia. This year, the show theme chosen by Zita Elze was “French Orchard meets Garden of Eden”, which made it all the more exciting for discerning fashion lovers.

Tarun Tahillani, Sabyasachi, Anushree Reddy, Rimple and Harpreet Narula and Akansha Gajjria are some of the leading designers who have graced the show with their exclusive bridal designs. Each and every creation was outstanding and the buyers were literally spoilt with choices. There was extensive variety to cater to brides and grooms with diverse tastes and preferences. Let’s have a glimpse at all that these big names from the fashion industry had to present:

Tarun Tahiliani brought an amazing collection, with clothes that were a wearable blend of tradition and modernity. The collection was designed with the mixed yet refined taste of UK clientage in mind, ensuring that the bridal wear was meant for the modern bride. The bridal outfits, though traditional to the core, carried just the right dose of western influence as well.

Link to the Video Interview with Designers Showcasing at Aashni & Co.

Sabyasachi presented a collection that was yet again a grand showcase, something he is so well known for. The maestro also talked about the contemporary trends in the wedding industry. He went on to say that today’s bride is more than willing to experiment with her attire, breaking the conventions and opting for bohemian and whimsical trends.

Akansha Gajjria returned to the show for the second time after receiving rave reviews last year and this time it was bigger than her last time. The signature collection of this talented designer had lots of mirror work and embroidery work. And the clothes were as gorgeous as the designer herself!

Rimple and Harpreet Narula offered classic and awe-inspiring bridal designs for people with discerning eye for excellence. It is worth mentioning that the designer is the name behind the outfits showcased in the upcoming period-drama Bollywood movie “Padmavati”.

Anushree Reddy came up with a lovely collection that was hallmarked by delicate pastel hues and refreshing floral prints.

In addition to these big names, Aashni + Co Wedding Show had a lot more to offer for the modern brides and grooms. I had a great time feasting my eyes with such an impeccable variety in breath-taking and amazing designs. Another season of the grand bridal event came to an end….and once again we would all be waiting for the next year to bring the best for brides yet again!!!

A Chat With Maral Yazarloo

maral yazarloo
These days, I find myself coming across these wonderful, talented people from the fashion industry and am amazed at just how highly accomplished they are. I recently interviewed Maral Yazarloo, an upcoming designer of Iranian origin, who has now set shop in India, having fallen in love with the country. I first saw her collection at the Fashion Scout Show, London, in September 2015 and couldn’t help but gush over her how lovely and distinctive it was.

Fashion-Scout-London-Maral-Yazarloo(Snippets of Maral’s Fashion Showcase at London Fashion Week SS16 2016- Fashion Scout Event)

When I got the opportunity to chat with her, I was impressed at how multifaceted Maral’s personality and life is! Though she is now very passionately involved in the fashion industry, that’s far from what she was academically trained to do. She first came to India to do her MBA from Pune and now has a PhD in marketing as well. Aside from managing her fashion brand, she is currently also the head of marketing for a realty company called Panchshil.

So, you’re probably wondering how she ended up having an exclusive fashion store in Pune? It doesn’t seem to fit in, does it? Well, even though she was academically pursuing business studies, she had a keen interest in fashion, right from when she was a little girl. She laughs as she remembers how she always had an opinion on what she would wear, often designing her own clothes so they were completely unique. That little girl’s fashion sensitivity led the young Maral to finally take up fashion seriously; she signed up for a design course at IED, Milan, following which, she began her experiments in fashion with a team of just two other people in Pune.

maral yazarloo 3(Maral’s JW Marriot Fashion Store – which houses her collections in India)

Once Maral started designing her own line, it was sheer hard-work and uncompromising determination that led her to where she is today. Just think about it; she created a whopping 600+ designs before launching in Paris! I think there couldn’t have been a better reward than to be debuting internationally in the world’s fashion Mecca. She has also showcased her collection in Rome and London ever since, and is now gearing up for a show in Dubai on February 6.

While this long list of achievements in such a short span of time is certainly commendable, it is her slightly-bohemian, very adventurous take on life that fascinates me. Ask her to describe herself and she says “Being an avid traveller and having visited over 60 countries, I am tough and adventurous by nature and this justifies my hobbies like biking, karate, bag-packing! I am a frank person by nature who loves children, enjoys visiting new places and I make memories wherever I go!”  What she didn’t mention here is that she excels at her hobbies too! She holds the record for Harley Davidson Lady Rider in India and was also the first lady owner of BMW and Ducati here. I mean, I’m forced to ask, does Maral also moonlight as Wonder Woman?

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Maral is a dedicated person who believes in hard work and following her passion, while designing beautiful clothes. One major portion of her work that requires much personal attention is the unique custom clothing made for Indian brides. These one-of-a-kind pieces she designs are truly stunning. When I saw her work at the Fashion Scout Show, the brilliant colours and exquisite thread-work, really had me going gaga. As I mention this to her, she admits that the vibrancy in her designs comes from a fusion of Asian, Middle-Eastern and Western styles. She borrows the western notion of cuts, designs and silhouettes and brings them to life using fabrics and hues from Iran, India and Turkmenistan. No wonder her pieces are so unique!

Today, Maral has an extensive range of clothing with a variety of styles. She even has a range for women bikers who can enjoy their city travels in chic, comfy clothing from her collection. My personal favourite is her fusion line; the clothes are so striking yet elegant, you could wear them almost anywhere. The bridal lehengas she makes are also spectacular, with lovely detailing using pearls, Swarovski or Zari work. Here’s the full list of her current collections:

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Maral Smiles: Casual line with lower-end pieces, priced between 2000 – 15/20k INR.

Ma/Ya – Bridal line

Maral Peace – Resort wear

Maral Platino – Accessories

Maral Junior – Kids-wear

Maral Loco – Leather collection (for bikers).

Needless to say, I am mighty impressed with Maral’s fashion journey. She mentioned that she will be soon embarking on a long bike ride from India to Alaska to experience different cultures and get inspiration for her new pieces. I can’t wait to see what wonderful designs this adventure trip inspires!

Exclusive Interview with Fashion Label : Myrah

One of my most recent run-ins with an up and coming Indian fashion house, called Myrah which itself means “clothing fit for queens”, really impressed me. It happened in the progress of my prep for attending the Pure London Show slated for mid-February.

Myrah Pure London
Though they are now planning for their foray into the international market, it all began with one woman’s love for shopping and unique eye for fashion and style. Sreetama Ghosh the co-founder of Myrah does not have a formal background in the fashion design, and has actually done her graduation and post-graduation in English Literature! But her passion was scouting local markets from across the world to find distinctive clothes and accessories for herself, friends and family, and that passion is what the foundation of Myrah rests upon today.

Maybe I’m making it sound all too easy. Myrah has become what it is today through a combination of Sree’s fashion skills and her husband’s business acumen. Her partner in crime is Aritra Nandi, a business graduate who tried to forge his wife’s fashion interests with his business sense, coming up with a sustainable entrepreneurial model. So, he developed a plan and disclosed it to his wife, and the rest is history. In Sree’s own words, “Being married to a businessman really gives you a drive, a go-getter vibe. I always wanted to do this, transform my career to suit my passion in shopping for beautiful things. But would I have done it immediately? Not sure. Suddenly, with his support, and ideation, it became a tangible dream.”

And when dreams become a reality, isn’t it just the best and what fuels one to make it an even bigger success because you are doing what you love and enjoy the most? Think about is, ever since its inception just a mere 5 months ago, Myrah has already been invited to and participated in numerous national (Mumbai, Pune, Kochi, Ahmedabad and Jaipur) and international exhibitions like Pure London, Singapore International Shopping Festival. This Bangalore-based venture may soon be reigning in the fashion world in India and maybe even internationally.

Myrah Pure London

Clearly, Myrah is striking a chord with its audience and thus getting such great response from them. And I can completely see why. Their moto is “Perfect Causal Elegance” which translates into some chic clothing for “when you go out for those long brunches, lunches, a day at the park, high tea, a drink at quaint brewery, a coffee date – looking elegant but never overdressed.”

This fashion philosophy simply has to be a hit. It targets the sensibility of the modern consumer who wants to look subtly glamorous in clothes that are comfy, fitted and exclusive. On being asked what Myrah’s USP is, Sree states that “when you shop with Myrah, you are not just picking up pretty clothes, sure that too, but it’s about feeling good about yourself. Feeling at ease with yourself, your body and your self-image. We do not believe in forcing you to wear off the rack, mass-produced clothes that every major brand in the world thinks is the “In Style”. What looks great on a Parisian model needn’t be the perfect dress for you. What an Indian movie actress wears in a random movie portrayal is not really YOU, is it?” No, it isn’t us, and yes, we completely get what this closet therapist means!

Myrah Pure London

Another thing about Myrah which strikes me as very fascinating is that most of their collection is made using Indian fabrics to create western silhouettes. And get this, their Indian attires are truly one-of-a-kind in that no piece will ever be made or sold again. Now that is seriously wonderful. And so, when Sree says that “you need to look good every day, you need comfortable and well-fitted clothes – Myrah understands your needs and takes care of them”, I believe her and agree with her fashion sensibility.

And so, I cannot wait to see Myrah grow from strength to strength and make its name in the fashion world. If you are excited about their clothes too, check out their collection either at their store located in Bangalore (No. 279, 5th Main, 6th Cross Indiranagar, Bangalore-38) or online at www.myrah.co.in and www.facebook.com/myrahthestore.

I look forward to checking out their collection personally at Pure London Show, which is happening in London from Feb 14 – Feb 16, this month. I personally think their exclusive crafted designs is something not be missed at Pure London show this month.

Designer Diaries: ‘Label: Roaleey Ryan’

Meet the designer Roaleey Ryan from ‘Label: Roaleey Ryan’. The fashion label is a designer label for would be Indian brides.

So here is how the story goes:

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1. Tell us something about your Fashion Brand.

My Mom was always into Self Designing and I grew up watching her design her clothes  and getting appreciated for her style . I always used to follow her around when she used to be in her Designing spree.  As I grew older , I used to sit with mom and learn about different kinds of Fabric, colours  and styles, basically the world of Designing.

I started taking a keen interest in the Fashion world professionally around the age of 17. And being a model I knew a lot about Fashion industry.  I started off  with designing for my friends and my  work was well appreciated and talked about. Having my mum’s support and her knowledge all the way  gave me a huge moral support and boost to start my own label “Roaleey Ryan” .

2. Which area of Indian fashion do you specialise in?

We specialise in Bridal Lenghas , Sarees and Anarkalis.

3. What is your favourite aspect of Indian fashion?

For me, a girl or a lady looks the best in Indian wear. Our Indian silhouette gets accentuated when we wear Indian clothes.  And there is so much to choose from ranging from the colours, the cuts and the styles.  The best part of Indian Fashion is that it is made for every body type and all age groups

4. As a designer what is your biggest challenge?

As a Designer, there is huge fun is designing every ensemble. But for those ensembles to see the light of day, you need the perfect team and by God’s grace we have been blessed to have found the right team, cause that is indeed the biggest challenge.

5. Where can one find your Collection?

As of now you will find us on our FB page – www.facebook.com/labelroaleeyryan  and very soon we will be opening up a store.

6. Tell us something about your latest collection.

Our latest collection is all about the ‘Pride of Bride’, with the Bridal session being in full swing.  We have something for everyone, being it the Bride, the Bride’s mother or the Brides friends

7. Do you take up custom design requests?

Yes, we take up custom designing.  We like to give our customers the satisfaction in knowing that they can have their desired preferences in their budget which is made to the perfection of a designer

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8. What is your advice on dressing style for different body types?

The key to looking great, is to know your body.

Dress according to your body type, by enhancing your assets and covering your problem areas.

9. Fashion/Style Tip for our readers

Wear you with Confidence and Panache.

 

Designer Diaries: ‘Bubber’ by Aanchal & Sanjana

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Meet the designer duo Aanchal & Sanjana from ‘Bubber’. ‘Bubber’ is an Indian couture fashion label for men and women known for its customization of garments, unique colours & an antique aesthetic.

Q: Tell us something about your Fashion Brand.

A: 1990, in a Mumbai living room:  The mother of the then-four year-old Bubber twins asks them what they want to be when they grow up.

Sanjana: We want to become ‘Artist-tists’(Struggling to say artist)

Aanchal: Yes mama, Artist-tists….

Art has fascinated us from a very early age. While we started out channelling this creativity by creating paintings and craft, today we use garments as the canvas to express our artistry.

After high school, we started our training in the industry, with a rigorous 3-year Apparel Manufacturing & Design course at S.N.D.T University, Mumbai. And then, we moved on to our dream job with renowned menswear designer Arjun Khanna in Mumbai. After working with him for two years, we decided it was time to open our own studio in April 2011, and launched our label ‘Bubber’- by Aanchal and Sanjana.

 

 Q: What is the essence of your Fashion Brand?

A: Bubber’s core philosophy includes comfort, wearability, functionality and intricate detailing.

Our menswear line is slick, subtle, and affordable, catering to the stylish yet minimalistic man. We believe that ‘less is more’ & always keep re-wearability in our mind while designing. In a world where prices are sky rocketing, we believe anything you buy shouldn’t just be for one-time use.

Our women’s wear is vibrantly coloured, sophisticated and elegant, featuring an antique aesthetic blended with contemporary style. We design classic silhouettes and experiment with intricate embroidery and other forms of surface ornamentation, and ensure that each of our garments is not only detailed from the outside, but from within as well.

We believe that a unique garment is the result of a unique temperament and uncompromising dedication to quality craftsmanship.

 

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Q: Which area of Indian fashion do you specialise in?

A: We design Indian wear for both men and women. For women, this includes bridal wear, anarkalis, slim fit kurtas, saris, lehengas, kurtis & tunics. Our menswear line includes bandhgalas, sherwanis, bandhis & kurtas.

Our forte lies in the customization of garments and fabulous cuts and fits.

 Q: Where can one find your Collection? (please share details of stores and online websites where customer can reach you)

A: Customers can visit our studio in South Bombay near Metro Cinema where we meet clients by appointment. This is where we showcase the crème of our collection. To book an appointment, contact us by either email or phone.

Tel: 09820709875/09819980846
E-mail: info@bubbercouture.com
Facebook: www.facebook.com/bubbercouture
Twitter: www.twitter.com/bubbercouture

We also supply to Amara & Shray in Mumbai. Select garments from our clothing line can also be purchased on websites such as www.scarletbindi.com & www.indianhanger.com.

Q: Tell us something about your latest collection? 

A: Our latest collection is called “Le Danseur,” which means “The Dancer” in French and draws inspiration from the freedom and grace of a ballerina dancer. The collection consists of brightly-hued floor-length anarkallis with lots of flare. The backs of these pieces are bejewelled with delicate embroideries and embellishments.

This collection also features vibrantly coloured, antique inspired, and illusion waist slim-fit kurtas. These kurtas are cut in a way that manifests a slimming effect when worn, and are extremely popular with our clients.

We recently exhibited for the first time in Delhi at Jalsa & Ruchika Lifestyle in Mumbai.

 Q: Do you take up custom design requests? 

 A: Bespoke garments and customization is the core of our business. Customization is in high demand in India currently and allows clients to explore their ideas and let their imaginations run wild with our experience guiding in the creative process.

We have an array of colour combinations, embroidery patterns and silhouettes for clients to choose from. We recommend and design each piece as per the requirements of the client.

Q: Fashion/Style Tip for our readers

A: The right colour can complement your complexion and nothing looks better than that. Be open to new styles and silhouettes. At the same time, keep re-wearability in mind when you’re shopping or designing garments.

Invest in heavy dupattas rather than heavy outfits. Trends may change over time while a heavy dupatta will always stay with you as an heirloom.

Designer Diaries : An Exclusive Interview with Shubha & Siddhi from BodhiTree Jaipur.

Designer - BodhiTree 3In my search for Rich and Elegant Ethnic indian designs and traditional rajasthani work, I found BodhiTree Jaipur online. Here are some excerts from my conversation with designer duo Shubha and Siddhi from BodhiTree.

Tell us something about your Fashion Brand.
BodhiTree: The story goes back in time when we were on the lookout for traditional Indian Attire. Having belonged to a family where women have an appreciation for all things beautiful, the market failed to satisfy our craving for ethnic and beautiful Indian attire. It dawned on us to offer to the ladies something combining our aesthetic sensibility and thus began our journey to recreate old world charm with the wedding ensembles.

What is the essence of your Fashion Brand?
BodhiTree: Through our designs we try to recreate the glory and grandeur of the bygone era. The focus is on combining rich and luscious fabrics with opulent and extravagant long lost techniques of hand workmanship like danka, antique dori, zardozi etc. Our brand is an ode to women who feels beautiful, confident and exudes feminism and possesses a queen like aura.

Which area of Indian fashion do you specialize in?
BodhiTree: At our Studio, we emphasis on reviving the age old techniques of workmanship like zardozi, gotta, antique dori, danka, resham, aari, mirror work and beading, dabka and kasab work and present them in a contemporary manner that is appealing to present day fashionistas. We specialise in making glamorous wedding ensembles that become an integral component of a bridal trousseau and which can be bequeathed to posterity.

What is your favourite aspect of Indian fashion?
BodhiTree: Indian fashion has now come of age and is pushing its own boundaries. Indian hand techniques and motifs are frequently gracing the international runways. It’s a proud moment to be part of Indian fashion industry.

As a designer what is your biggest challenge?
BodhiTree: We as a brand have taken upon us to contribute nothing but the best in terms of creativity, designs, following stringent quality standards and sourcing the best materials available. We desire to impart those skills to our workers that would help them incorporate old techniques in their workmanship. This would enable us to segregate our work from run of the mill workmanship and inferior copies, which has infiltrated the market and thus achieving ultimate satisfaction for the Bodhitree patrons.

Where can one find your Collection?
BodhiTree: Customers can visit our store in Jaipur (on prior appointment basis).

Store Address : Bodhitree
D43a bhagat singh marg
C Scheme, Jaipur
Contact no -9928351153 and 9672900007

On request of our online customers we are announcing the launch of our facebook store very soon, wherein customers in India and abroad would be able to see and buy from our latest Pret line (casual, semi-formal and formal sarees, suits, lehengas and tunics).

Our couture collection will be showcased in Delhi from 6th to 8th Sept at Hotel Ashoka and for the first time ever in Pune from 4th-6th October at Hotel Le Meridian. To get the latest updates of our shows and new collection you can visit our Bodhitree Jaipur Page.

Tell us something about your latest collection?
BodhiTree: Our latest collection is an ode to the insatiable desire of a woman to look the most beautiful in every moment of her life. It’s a celebration of extravagant and grandeur life in itself. It is akin to royalty being seen from the eyes of an aesthete traveller “A Royal Ghumakkad” who is mesmerised and awestruck by the grandeur of it all. Keeping true to our spirit, it’s a collector’s delight exuding traditional charm.

Do you take up custom design requests?
BodhiTree: Yes we do take customised design request orders. Please contact us through our facebook page  or email us at bodhitree9@gmail.com  and we will be happy to discuss your details and customize the outfit as per your request.

What is your advice on dressing style for different body types?
BodhiTree: The most important aspect is to know your inner self and channelize the dormant diva in you so that you exude confidence outside. Women with any body type have the potential to look good it’s just that they have to know their body, cuts and colours which compliment them the most instead of blindly aping the runways. But it comes gradually thru experimentation and then it becomes natural. So be open to exploring new horizons. Ladies please be an aware buyer and invest in statement pieces which are stylish, chic and cyclic in nature so that they can be reused in many ways.

Fashion/Style Tip for our readers
BodhiTree: Wishing all the gorgeous ladies out there to stay stylish and happy dressing and celebrate the everlasting occasion called life. We would also take this opportunity to thank our patrons for showering so much love and appreciation on us. It motivates us and helps us to strive for more.

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About BodhiTree, Jaipur
Bodhitree, Jaipur  is the brainchild of sister designer duo Shubha Gupta and Siddhi Gupta and is an ode to glory of Rajasthan’s royal and vibrant cultural heritage. It is an amalgamation of rich handpicked fabrics with opulent embroidery and embellishments oozing grandeur and opulence. Our wedding ensemble embodies the old world glamour keeping the subtle and chic aesthetic sensibilities in mind. We take pride in our selves in endeavouring the best business practices and maintaining integrity and quality and offer complete value for money. Bodhitree epitomise all things luxurious and covetable.

Designer Diaries: Interview with Indian Fabric Emporium- Deepak Shekhar

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Exclusive Interview with Farha and Deepak from IFE-Deepak Shekhar.

About Brand IFE-Deepak Shekhar

Brand IFE-Deepak Shekhar is a joint venture between IFE-house of vintage fashion– and the designer Deepak Shekhar. The label offers couture lehengas & kalidars and is inspired from ethnic & haute-couture reference into the Indo-Persian era, the Nizam period & the Renaissance. Established in 2012, the brand offers uncompromised quality, attention to detail in its designs, and thus an ever-increasing clientele Worldwide. Their work studio based in Kolkata is best defined as an ‘invention and innovation hub’ with an ensemble of creative artisans & seamstresses that amalgamate to form a unique design family with a vision to revive vintage Indian fashion.


1.      Tell us something about your Fashion Brand. 

Farha – Deepak & I share an interest in couture fashion, especially when portrayed in a vintage outlook. As an entrepreneur dealing in fabrics (Indian Fabric Emporium-IFE), I am particularly fascinated by the Indian handloom & its contribution to the global fashion market. Deepak is a graduate of the prestigious National Institute of Fashion technology (NIFT) & over the years has gained extensive experience as a couturier. In 2012, we combined forces to establish our first fashion consulting workshop & were officially open for business! A year later, the eponymous label ‘IFE-Deepak Shekhar’ came into existence.

2.      What is the essence of your Fashion Brand?

Deepak – Our major objective is to revive the culture & ethnicity of vintage Indian fashion, both locally and internationally, to once again spread the global appeal of Indian fashion.

3.      Which area of Indian fashion do you specialize in?

Deepak – Currently, we are focusing on couture kalidars & bridal-contemporary lehengas.

4.      What is your favorite aspect of Indian fashion?

Farha – For me, it’s definitely its distinctiveness, or if you like, its character! Over the years, we have maintained the finesse of art work by human hand, which is often considered a luxury in the West. In Indian fashion, human ingenuity hasn’t been replace by machines and unlike the international fashion world, fashion in India is not a slave to general globalisation. A perfect example is the Indian Sari; a silhouette that has retained its ethnicity over the centuries. In my opinion, our biggest strength is that Indian fashion & its traditions share a similar platform.

5.      As a designer & an entrepreneur, what are your biggest challenges?

Deepak – Being a designer, I strongly believe in experimenting with silhouettes & aesthetics. I feel that Indian fashion is restricted for a number of reasons, including the rather unfortunate conception of what constitutes a beautiful body, constraints imposed by social ethics & a general media portrayal of the body image. To me, the Indian woman can grace many silhouettes & I consider myself very fortunate to have the creative freedom to experiment with this. Another point to highlight is that our concept of a ‘modern’ look is more often combined with International brands. This reflects why luxury brands such as Christian Louboutin, Salvatore Ferragamo and Gucci among others are thriving in India. The question is are the Indian brands not luxurious enough? Are they not engaging with their people & fulfilling their demand? Or is the perception of the brand ‘Indian’, being less elitist, maybe a factor? Something clearly is holding us back.

I believe that our label should have a classic Indian status with a strong domestic & International presence. Why not integrate pencil-tight skirts with zardoz & dabka motifs or use exaggerated sleek silhouettes in bias-cut styles? As a designer, addressing these issues are perhaps my biggest challenges.

Farha – I would like to add to what Deepak just said. India is a goldmine of assets – handcrafts, artisans, and the works! We need to start focusing on the beauty of it, harness and utilize it. We have to flaunt it! For example, the latest Dolce & Gabbana autumn-winter collection in Milan, introduced embroidered chintz & filigrees into their collection. The entire workmanship is a breakdown of zardoz & Golden pitta motifs.  The question is, why should I buy them, when the craftsmanship & the origin of this craftsmanship is right here in India? As an entrepreneur, I would like our brand to develop a product that focuses on these Indian excellences. The challenge would then be to gain global visibility for such a brand.

6.      Where can one find your Collection?

STORES:

Jhoomar
6B Allenby Road, Elgin, Kolkata

Mokshaa
No 44, Cathedral Road, Opp. Stella Maris College, Chennai

Frontier Bazar
Karol bagh, New Delhi

Online: Indian Hanger – http://indianhanger.com/shop/category/ife-deepak/

For client abroad, we offer consultations via email (ife.deepak@gmail.com). Our team is happy to oversee all details of your trousseau and assist you with high-resolution images and arrange for shipment of fabric/embroidery swatches”

7.     Tell us something about your latest collection

Farha – ‘The Alampanah’ is a eulogy to the past grandeurs of the Hyderabad’s nawabi culture & graces of the old-world ‘tehzeeb’ in the throes of changing times. By the choice of resham emboss & detailed zarkas, the clothing line revisit the aura of regal Hyderabad heritage in restrained aesthetics.

8.      Do you take up custom design requests?

Farha – All our outfits are colour customized & made-to-measure fit. If the clients requests, we can also tweak the style to suit them – change the fabric, embroidery pattern, silhouette, neckline, etc. We happy to personalize the outfit just for you!

9.      Any Fashion/Style Tip for our readers?

Deepak – Dress for style, dress for comfort, be yourself, experiment & more importantly, be confident!

Farha Shaikh Oka & Deepak Shekhar can be contacted by email at: ife.deepak@gmail.com
Facebook fan page: https://www.facebook.com/pages/Indian-Fabric-Emporium/228116280577069