Meet the designer duo Aanchal & Sanjana from ‘Bubber’. ‘Bubber’ is an Indian couture fashion label for men and women known for its customization of garments, unique colours & an antique aesthetic.
Q: Tell us something about your Fashion Brand.
A: 1990, in a Mumbai living room: The mother of the then-four year-old Bubber twins asks them what they want to be when they grow up.
Sanjana: We want to become ‘Artist-tists’(Struggling to say artist)
Aanchal: Yes mama, Artist-tists….
Art has fascinated us from a very early age. While we started out channelling this creativity by creating paintings and craft, today we use garments as the canvas to express our artistry.
After high school, we started our training in the industry, with a rigorous 3-year Apparel Manufacturing & Design course at S.N.D.T University, Mumbai. And then, we moved on to our dream job with renowned menswear designer Arjun Khanna in Mumbai. After working with him for two years, we decided it was time to open our own studio in April 2011, and launched our label ‘Bubber’- by Aanchal and Sanjana.
Q: What is the essence of your Fashion Brand?
A: Bubber’s core philosophy includes comfort, wearability, functionality and intricate detailing.
Our menswear line is slick, subtle, and affordable, catering to the stylish yet minimalistic man. We believe that ‘less is more’ & always keep re-wearability in our mind while designing. In a world where prices are sky rocketing, we believe anything you buy shouldn’t just be for one-time use.
Our women’s wear is vibrantly coloured, sophisticated and elegant, featuring an antique aesthetic blended with contemporary style. We design classic silhouettes and experiment with intricate embroidery and other forms of surface ornamentation, and ensure that each of our garments is not only detailed from the outside, but from within as well.
We believe that a unique garment is the result of a unique temperament and uncompromising dedication to quality craftsmanship.
Q: Which area of Indian fashion do you specialise in?
A: We design Indian wear for both men and women. For women, this includes bridal wear, anarkalis, slim fit kurtas, saris, lehengas, kurtis & tunics. Our menswear line includes bandhgalas, sherwanis, bandhis & kurtas.
Our forte lies in the customization of garments and fabulous cuts and fits.
Q: Where can one find your Collection? (please share details of stores and online websites where customer can reach you)
A: Customers can visit our studio in South Bombay near Metro Cinema where we meet clients by appointment. This is where we showcase the crème of our collection. To book an appointment, contact us by either email or phone.
Q: Tell us something about your latest collection?
A: Our latest collection is called “Le Danseur,” which means “The Dancer” in French and draws inspiration from the freedom and grace of a ballerina dancer. The collection consists of brightly-hued floor-length anarkallis with lots of flare. The backs of these pieces are bejewelled with delicate embroideries and embellishments.
This collection also features vibrantly coloured, antique inspired, and illusion waist slim-fit kurtas. These kurtas are cut in a way that manifests a slimming effect when worn, and are extremely popular with our clients.
We recently exhibited for the first time in Delhi at Jalsa & Ruchika Lifestyle in Mumbai.
Q: Do you take up custom design requests?
A: Bespoke garments and customization is the core of our business. Customization is in high demand in India currently and allows clients to explore their ideas and let their imaginations run wild with our experience guiding in the creative process.
We have an array of colour combinations, embroidery patterns and silhouettes for clients to choose from. We recommend and design each piece as per the requirements of the client.
Q: Fashion/Style Tip for our readers
A: The right colour can complement your complexion and nothing looks better than that. Be open to new styles and silhouettes. At the same time, keep re-wearability in mind when you’re shopping or designing garments.
Invest in heavy dupattas rather than heavy outfits. Trends may change over time while a heavy dupatta will always stay with you as an heirloom.