As fashion lovers today are more eco-conscious, sustainability has emerged as a buzzword in the sartorial circles. The collaboration between TOBEFRANK & MOLYNEAUX envisions a perfect blend of style and sustainability for people who want them both in their collection.
After being away from PPQ for several seasons, Amy Molyneaux wanted to be back at London Fashion Week and her vision this time was to ensure sustainability at the core of her work. She joined hands with Frankie Phillips from the sustainable fashion brand TOBEFRANK to translate this vision into reality. Together they have created an exemplary collection that proves you can save the earth without compromising style.
A collection that carries forward the legacy of sustainability
TOBEFRANK, as a fashion brand, has always been known for prioritizing sustainability as a part of its existence. It operates through state-of-the-art factories in Turkey, which follow the highest standard to create a collection that is 90% sustainable and uses no virgin materials. TOBEFRANK follows one rule religiously- designing clothing which aligns with the checklist of Innovation, Responsibility and Transparency.
It aims to improve people’s lives by creating wages and development programmes. The second objective is to make the planet a better place, with an innovative mindset towards methods of procurement, production and delivery of clothing. At the same time, the brand wants to ensure profits and prosperity for itself and the artisans it employs.
Creatively-sourced sustainable fabrics and innovative processing techniques
Over the years, TOBEFRANK has been renowned for developing creatively-sourced sustainable fabrics. From recycled cotton and polyester to plastic bottle denim, faux leather patch made from apples, organza from recycled plastics, satin from seeds and chrome free leathers, the brand has devised some incredible ways to come up with eco-friendly fabrics.
Further, it uses innovative processing techniques that go a long way in saving the environment. These include zero water technology washing, dying fabric with weeds, herbs, and tea bags, and vegetable dyed leather.
Sustainable collection that achieves sartorial goals as well
As a part of its initiative to popularize sustainable fashion, TOBEFRANK & MOLYNEAUX has come up with an amazing collection. The silhouettes are mainly comprised of Elizabethan-inspired high necks, which take high cut playsuits and tailored monochrome one pieces to the next level.
Other elements that are worth-mentioning include organza created from recycled plastic, recycled lace trims and chiffon cocktail dresses crafted from spun left-over cotton husk. The collection presents recycled wool coats in dual tone with off white and black and embellished with recycled buttons.
TOBEFRANK & MOLYNEAUX’s collection is a true inspiration for those who want to embrace style while saving the planet!
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Braun India Fashion Week London is a platform which brings together renowned and upcoming British, Asian, and Indian designers from across the world. The event was launched by Bhumika & Jyoti whose designs showcased opulent shades of cream and gold lehengas, capes and dresses with intricate gold work. Next up was BiBi London fashion house which had a versatile collection of florals in deep wintery colours designed by several designers. The event also welcomed new comers like Intri Printi and J’Adore Adorn who walked the ramp with finesse. Their first collection was vibrant and decorated with traditional and modern embellishments and embroideries. The show was concluded by Abha Choudhary, Ashok Maanay and Studio AV. Abha’s ‘Suhaag’ collection, bridal couture was inspired by rich Indian cultural elements.
I attended day 2 of the fashion week. The day began with designer Svetlana Casper showcasing her Eclipse collection with modish free flowing printed designs in black and white which was followed by elegant creations of bold lehengas by Valour Rose. The final catwalk showcased stunning designs from the Varna Collection inspired by the royals rolled out by Ravita Mayor which was flaunted by her showstopper, James Lee Taylor. Next was AlpaReena whose designs were an infusion of traditional and contemporary styles which was then followed by the grand finale designer Rocky S. He is a renowned designer who has designed outfits for Paris Hilton, Beyonce and the Pussy cat dolls. The collection represented the bold and fierce modern woman through an exclusive range of rich prints and hues. The runway exhibited majestic and warm colours like emerald green, gold, pinks reds and dark purple. The best part of the fashion week was how each designer added a twist to the traditional Indian wear either by incorporating waistcoats, turbans, capes or belts. Also, smokey eyes and nude or red lips were popular among models. The overall show was glamorous, and the bold patterns, and contemporary collection didn’t fail to impress me.
Who was your favourite designer? Let me know in the comments below.
There is something special about the festive season with the happiness in air, gift giving and families uniting. It is that time of the year when you go back to your roots and celebrate the festivities with your near and dear ones. Festivals are always incomplete without dressing up in traditional attire and enjoying the merriment. The pop up event curated by Deevara was just perfect place to be to start festive shopping.
Deevara Jewels collaborated with several local brands like Charmi Creations, Jyoti Chandhok, Chahat Mon Désir, Aarsim, Zafran Couture, The Far East Art Studio, Bubbles Jewelry, Sanskara Designs, Shermin and DesiKarigars over the course of two days and showcased a healthy mix of contemporary to traditional wear.
Deevara Jewels as a brand has a passion for glitter and glamour which reflects in their collection of exquisite Indo-Fusion ranges. On the day they had beautiful luxury semi-precious stoned jewelry that makes a statement, no matter when you wear them. The pieces are intricate, traditional, bold and perfect for any event especially Navratri, Karva Chauth and Diwali. The brand has a unique design offering and heir pieces are a fusion of classic and contemporary styles, which breaks the monotony in your outfits and makes the pieces very appealing.
Bold Accessories are a woman’s armor, and Chahat Mon Desir showcased a lovely collection of pearl jewelry and agate jewelry, which are handmade in UK. The designs are so stylish and versatile that they can be a part of anyone’s wardrobe.
